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Creative Reporter, nuevo modelo de negocio basado en el Periodismo 3.0
Se trata de una red de unos mil periodistas ciudadanos que en seis meses han publicado unos 1.500 artículos. Es Creative Reporter, una red social de valoración colectiva de la información destinada a usuarios que no les interesa publicar en un blog personal.
También se recomiendan blogs, posts y links. Un dato importante: Son pagados con 6 dólares por cada artículo publicado. Eso sí, en las condiciones que aceptas al hacer el ’sign up’ encontramos que se quedan con los derechos de autor de lo que publiques durante 5 años, pudiendo explotarlos como mejor convengan…
La pregunta:
¿Cuál creéis que es exactamente su modelo de negocio? 6 dólares parece poca cosa pero si los han pagado por los 1.500 artículos ya publicados, han desembolsado 9.000 dólares en seis meses.
La respuesta:
Los artículos enviados a Creative Reporter son mandados a alguno de los 55 blogs que posee Creative Weblogging, empresa propietaria de la primera, fundada en Alemania pero radicada ahora en California y que -y aquí se resuelve la pregunta- sirve más de 5 millones de páginas al mes en sus blogs, llegando a más 1,5 millones de usuarios únicos en el mismo periodo. Con esas cifas, podemos imaginar sus ingresos por publicidad.
Concluyendo: Negocio redondo. Una vez creada la masa crítica de audiencia para sus blogs, resulta mucho más barato pagar 6 dólares por artículo seleccionado para salir en ellos que pagar el doble por cada hora de trabajo de un periodista que quizá no siempre tenga su mejor día. Además, en Creative Reporter, los editores de Creative Weblogging pueden analizar la popularidad de los artículos antes de mandarlos a sus blogs premium, asegurando de esta manera el ofrecer unos contenidos de éxito contrastado. Así pues, con un gasto medio anual de 18.000 dólares nutren de contenidos 55 nanomedios de éxito, y reciben un retorno de la inversión segura y desproporcionadamente superior al gasto de producción.
Estamos ante otro nuevo modelo de negocio exitoso que se aprovecha del periodismo 3.0.
Abril 21st, 2006 at 22:48
Creo que este negocio no es sostenible a medio plazo y de cualquier manera no deja de ser un “negociete” .
Sin embargo estoy contigo en que resulta interesante descubrir que hay gente dispuesta a pagar 6 dolares por articulo para redistribuirlos y que son capaces de hacer dinero, aunque sea poco , por ello.
¿cual es su competencia critica que pueda hacerles crecer de forma sostenida? no la veo, esto lo puede hacer cualquiera, punto.
Abril 28th, 2006 at 13:19
Jejeje, gracias por tus siempre tan sinceros comentarios Enrique, al final voy a tener que acabar haciendo un MBA para poder hablar con propiedad, porque no eres el único que me ha dicho algo parecido… Un saludo :)!
Junio 23rd, 2006 at 19:23
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I see many of your readers are interesting about medications and medicines, so now I going to touch that theme
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Phentermine is a drug primarily used as an appetite suppressant. Chemically, it is an amphetamine (and a phenethylamine). It is typically prescribed for individuals who are at increased medical risk because of their weight, as opposed to cosmetic weight loss. Phentermine is sold either as an immediate-release formulation (Adipex) or as a slow-release resin (Ionamin, Duromine in Australia and New Zealand).
Mechanism of action
Phentermine, like many other prescription drugs, works with neurotransmitters in the brain. It is a centrally-acting stimulant and is a constitutional isomer of methamphetamine. It stimulates neuron bundles to release a particular group of neurotransmitters known as catecholamines; these include dopamine, epinephrine (also known as adrenalin), and norepinephrine (noradrenaline). The anorectic activity seen with these compounds would thus seem likely due to this effect on the central nervous system, which is consistent with current knowledge about central nervous system systems and feeding behavior. This is the same mechanism of action as other stimulant appetite suppressants such as diethylpropion and phendimetrazine. The neurotransmitters signal a fight-or-flight response in the body which, in turn, puts a halt to the hunger signal. As a result, it causes a loss in appetite because the brain does not receive the hunger message.
Clinical use
Generally, it is recommended by the Food and Drug Administration (FDA) that phentermine should be used short-term (usually interpreted as ‘up to 12 weeks’), while following nonpharmacological approaches to weight loss such as healthy dieting and exercise. However, recommendations limiting its use for short-term treatment may be controversial. One reason given behind limiting its use to 12 weeks is drug tolerance, whereby phentermine loses its appetite-suppressing effects after the body adjusts to the drug. On the contrary, it has been shown that phentermine did not lose effectiveness in a 36-week trial. Due to the risk of insomnia, it is generally recommended that the drug be taken either before breakfast or 1-2 hours after breakfast.
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