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Proyectos y clientes

Bottup.com

Siete años, más de 12.000 noticias, 2.500 colaboradores de todo el mundo. El primer medio ciudadano en español

Noticias editadas

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Proyecto propio

ROL
Director

PROYECTO
Bottup fue el proyecto de mi vida. Fue un motor de aprendizaje continuo durante los más de siente años (2007-20014) que estuvo en marcha, convirtiendo información amateur, ciudadana, en periodismo contrastado y veraz. Democratizando la construcción de la agenda pública, tratando de romper la espiral del silencio de Noelle-Neumann. Un emprendimiento social por el que la fundación Ashoka me acogió como fellow (tras el proceso de selección más minucioso que he pasado nunca). Bottup fue también el motivo por el que nació Nxtmdia como empresa: había que facturar y comer, no mucho, pero algo. Éramos jóvenes y había otras prioridades, como trastear y buscar los límites del corsé al periodismo. Convencimos para ello a más de 2.500 personas de todo el mundo que nos mandaban sus noticias, que nosotros contrastábamos antes de publicar. Sí: si Juan mandaba una entrevista a su alcalde en una ciudad del Perú, se averiguaba si así era. De las sobre 12.000 noticias que recibimos, pasaron la edición unas 8.000. Prácticamente ninguna de ellas salió sin que se le tocara algo, aunque fuera una coma. Avisábamos públicamente de todos los cambios sobre el original. En la redacción, en el momento de mayor gloria, fuimos tres periodistas, un diseñador y un desarrollador. Fue en máster en edición periodística, gestión de contenidos y estrategia editorial, generación de audiencias, desarrollo de producto, UX, métricas, gestión de comunidades de usuarios por un lado y de colaboradores por otro. Todo lo aprendimos e hicimos sin sin publicidad ni patrocinios, durante siete años.

También hicimos cosas muy locas y memorables, como convocar dos ediciones (I y II) de un premio al mejor periodista ciudadano, cuyo galardón (en la 2º edición) consistía en que le enviábamos allá donde siempre quiso ir a contar una historia. Donde fuera en el mundo y el tiempo que el dinero máximo previsto alcanzara. La ganadora, Olga, se fue por dos semanas a Sierra Leona y escribió esta magnífica serie.

Pau is using social networks as a model and an opportunity to reach people where they are and provide the skills they need to create, consume and share high quality news. By using technology that has already proven successful through companies like MySpace and Facebook, Pau is building a network with the capacity to grow quickly and exponentially, reaching citizens across Spain and Spanish speaking countries at a very fast pace.

The network revolves around an initial web-based platform which in appearance is much like a digital news portal. Interested readers become members by filling out a “citizen journalist card.” This card is an adaptation of a typical social network profile, which includes topic interests and geographical location. As members participate, their card lists the news articles they have written or collaborated on, ratings they have been given by others and comments posted by the user. Although individuals begin participating on a specific issue or subject, the tendency is for them to meet other citizens and connect with them on new issues which they have not previously given much thought to.

Citizens are placed at the center of this network as contributors, researchers and consumers. Believing in the power of many to verify and develop facts on a given news issue, Pau has developed simple tools for citizens to pre-publish, aggregate information and rate other user’s articles. Also, articles are not published and forgotten by the next day, but rather, are reviewed by an editing team and the original author can modify an article instantly. Issues that are important to citizens are kept alive for longer periods of time than in traditional newspapers. This way, citizens set the editorial line according to what is important to them.

Another key aspect to Pau’s initiative is how the participating community is organized. As the network grows, Pau groups citizens around topics and geographical areas. In order to identify key participants or experts in a topic or geographical area, and place them as news-leaders for a particular group, he is developing logarithms that consider factors such as fellow user ratings, number of articles published and quality of articles. These leaders become an important asset as they assist the editorial board to train citizens on how to verify the facts and organize information more clearly and effectively to the rest of the community. These expert groups will also serve to carry out group research to verify facts over an issue that interests the community as a whole.

To control the quality of the news published on Bottup, Pau is engaging professional journalists to become editors and contributors, as well as to train citizen participants to improve their research and writing through different partnerships with groups of University professors and professional journalists. Instead of simply accepting or declining user’s articles depending on quality, these professionals work with citizen journalists to assure principles such as source verification, contrasting information, accuracy, and fairness have all been applied. This process itself not only improves the quality standards of the final product, but also helps citizens to gain literacy both in consuming as well as producing news.

Although still in an early pilot phase, Bottup already hosts over 1,000 registered Citizen Journalist members and receives between 40,000-60,000 unique visits a month. Pau aims to increase these numbers significantly in the next two years through a three-prong strategy concerning technology, staff sourcing and revenue models. His goal is to reach a significant readership that will allow the model to become fully sustainable, leveraging citizens and professional journalists to create high quality news with farther reach than current media companies.

Although Pau still has to take important steps in the way of fully establishing his model, Bottup has already given birth to a number of local news-networks in Spain and Latin America that have used it as a working model.

Fuente.

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Ashoka panelists, Ashoka, Everyone a Changemaker

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